Our Story

Making it Easy to Shop Local, Every Week

We started My Local Collective with one big goal: to make shopping local easy, convenient, and something people genuinely looked forward to. We're a small family-run business based in Victoria, delivering fresh, local food across Geelong, the Surf Coast, the Bellarine and beyond.

Like many families, we were tired of juggling supermarket runs, dealing with big corporations, and struggling to find truly local, top-quality food that didn’t come wrapped in plastic or picked weeks ago. So we decided to do things differently.

Now, we work directly with growers, bakers, makers, and roasters—most right here in Victoria—to bring you the best food from your region. From freshly baked sourdough and small-batch chai to seasonal fruit and veg, our range is full of products that have a real story and a real person behind them.

We don’t run a giant warehouse or chase mass-produced bargains. For fresh items like milk, eggs, bread, and fruit and veg, we order exactly what’s needed each week. It gets packed by us and delivered by us—fresh, thoughtful, and on time. Pantry items are kept in stock, so you can top up when you need to.

Behind the business is us—Brett and Trudy (plus our kids, dog Milo, some chooks, and one smoochy cat). With years of experience in transport and small business, we know how hard it can be for locals to compete with big supermarkets. That’s why every single order helps support a Victorian grower, baker, or maker doing what they love.

We’re not just a delivery service—we’re building a better way to shop. A way that puts local producers first, makes your life easier, and reminds you what food should really taste like.

Thanks for being here. We love what we do, and we’re stoked to share it with you.